File photo of newspapers hanging on a wall (Juliana Malta)
Newsworthy LLC, media consulting



Founded in 2022, Newsworthy LLC works with clients on both sides of the screen, offering services for those who report the news and those who want to make news. Our media consulting group brings more than 50 years of experience in news, including TV production, development, digital content, public relations and pitching, SEO, web development and user experience. We also offer in-person and virtual training sessions for organizations looking to demystify the journalism world and better understand how to land coverage and leverage a mass audience. We work with all budgets, and are available on retainer or per-project basis.


Olsen Ebright


Olsen Ebright is a media consultant and principal for Newsworthy LLC. He’s worked in local TV news for 17 years, including eight years leading the KTLA digital team in Los Angeles, growing traffic to become the most-visited local TV news website in the country and launching KTLA+, the station’s first-ever smart TV app, garnering 30 million midroll impressions a month. In addition to managing the station’s written content team, he led the show development of 15.5 weekly hours of original streaming-only video programming. He also served as a digital news producer at KNBC, KNTV and WCMH, in addition to running a video production and web development company. He’s won multiple awards for digital journalism, including a Sigma Delta Chi Award from the Society of Professional Journalists for breaking news coverage. He grew up in the suburbs of Columbus, Ohio, and graduated with a public relations degree from Kent State University, where he won back-to-back intramural broomball championships. He also co-founded the university’s dodgeball club. He’s an avid golfer and was once called the “karaoke king of Los Feliz” by a stranger. In 2016, he had a sandwich named after him at the Greyhound Bar & Grill in L.A.’s Highland Park neighborhood. It was $11, came with one side, and was very popular.

Olsen Ebright, Newsworthy LLC principal


Office manager and dog

Bixby Knowles-Carter has served as office manager for Newsworthy LLC since 2022. The Tibetan-spaniel mix lives in Los Angeles, has no formal education and refuses to do any tricks. He’s also a good boy and loves treats.

Bixby Knowles-Carter